Mill Goes Mentally Minty for Mentos

19th April 2004 - Brian Beletic has added cheese to mints in his ‘screwball’ spot for Mentos. “Truck Pull” is executed in a classically cheesy 1980’s WWF wrestling stylee? complete with hilariously-dated graphics worthy of an early-edition Top of the Pops.

In addition to building these passé graphics in Flame, The Mill provided sparklingly strong 3D teeth (for the sheep who’s dentures are so Mentos-strong, they’re capable of pulling a heavy-goods truck). The ad’s seamless sheep-pulling-truck sequence was ‘animated’ using combined live-action plates. The Mill also composited stadium shots to create an atmospheric background and added a few touches like enhanced fireworks and a starting line.

Product - Mentos / Title - Truck Pull / Agency - BBH / Creatives - Gav and Ant / Producer - Olly Chapman / Prod Co - Stink / Director - Brian Beletic / Producer - Blake Powell / Film Editors - PS260 / Editor - Maury / Facility House - The Mill / Producer - Melanie Wickham / Flame Artist - Chris Knight / Flame Assist - Adam Grint - Edwin So / 3D - Rob Van Den Bragt / Airdate - 19th April 2004 / Kit - Flame - Maya

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