Lynn Fox's 'Lines' Animate the new Audi A5

15th May 2007 - Blink's directing trio Lynn Fox and the Mill London 3D team have just finished a beautiful spot for the Audi A5. 'Lines' is a fully CG animated spot directed by Lynn Fox and collaboratively designed by Mill 3D's team including James Sindle and Mikko Martikainen, and Mill 3D's concept designer Ross Urien. The piece is inspired by the fine design lines of the new Audi A5. The animation of the piece was created in unison by both Lynn Fox and the Mill 3D team, with the Mill setting up a specific project room for the duration of the project to house the entire team.

Kit wise Maya was used to create the animation, combined with some in-house plug-ins written by Mill R&D's James Studdart. Shake and Flame were then both used for the final composites, where great care was spent on the depth of field, enhancing the textures and finessing the grade to achieve the sublime definition of the car shape.

Product - Audi A5 / Title - Lines / Agency - BBH / Creatives - Adrian Rossi - Alex Grieve / Producer - Olly chapman / Production Company - Blink / Director - Lynn Fox / Producer - Nick Glendinning / Editing Company - Edited by Lynn Fox / Music Composed By - Dustin O'Halloran / Post Production - The Mill / Producer - Liz Browne / 3D Producer - Miles Pettit / 3D - James Sindle - Mikko Martikainen / 3D Concept Designer - Ross Urien - - 3D R&D - James Rogers - James Studdart - Robert Kolbeins / Lead Flame - Giles Cheetham / Telecine - Adam Scott / Shake Compositor - Pete Hodsman / 3d Editorial - Daniel Budin / Airdate - 13 may 2007 / Kit - Flame - Shake - Maya

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